USM is one of the leading investors in the global internet, technology and gaming sectors. The group firmly believes in the potential of social networks, e-commerce and esports and holds stakes in a range of companies with high growth potential.

    The group has gained international acclaim with highly profitable early-stage investments in some of the world’s most recognizable internet companies, such as Facebook, Groupon and Zynga. USM’s current assets include stakes in many successful businesses in the technology industry, including Alibaba,, Xiaomi, Uber, Spotify, Airbnb, Zalando, Flipkart, Ola Cabs, Didi Chuxing, ZocDoc and Klarna.


    USM is the major investor in ESforce Holding, one of the world’s largest esports organisations and the industry leader in Russia. ESforce is a vertically-integrated international esports company, covering key industry areas from the organisation of international competitions and creation of professional content to publishing, advertising, and retail and merchandising.

  • The holding also owns RuHub Studio, the key producer of media content for gaming audience, that reaches more than 70 Mln unique users annually, with the total viewing time up to 80 million hours. The company’s media content receives more than 1 billion views per year. ESforce is launching eight new gaming media content production studios to further boost its growing viewership.

  • The company holds the advertising and media rights to the world’s leading esports clubs, and SK Gaming, who combined have won 371 gold, 240 silver and 235 bronze medals at international tournaments.

  • ESforce’s Epic Esports Events organises several world championships and holds the All-Russia Student Esports League and the Russian Cup. Its tournaments are watched by approximately 30 million online viewers annually.

  • ESforce owns Arena Moscow, one of the world’s largest esports stadiums. The venue covers 5,000 square metres, with the capacity to stage championships involving teams of up to 15 players each, as well as host esports training sessions, fan events and entertainment programmes.

  • ESforce has also launched esports merchandising shop Fragstore. Currently, the company is a partner of a retail chain operating 20 websites in 13 countries: Russia, China, Philippines, Australia, USA, Ukraine, Lithuania, Bulgaria, Sweden, Poland Germany, Belgium and the UK.


    oneFactor is a Russian developer of artificial intelligence systems for business. The company specializes in machine learning services, geo-recommendation systems, geospatial analytics and artificial intelligence for digital out-of-home, among other functions. oneFactor provides solutions to businesses to help automate the decision-making process and improve risk management and distribution tasks, assisting in optimising business processes in various sectors including retail, transport, finance, telecommunications and urban planning.